Head of Sales | Fractional Sales Leadership

Free 3-Minute Sales Audit

Take a quick 3-minute sales audit to discover key areas in your sales process that can be optimized for greater efficiency and results. Simply complete the form below and receive your personalized report!

Hi, what's your name?

Your Email:

What is your current sales strategy focused on? (Choose as many as you like)
New customer acquisition
Expanding business with existing customers
Cross-selling and upselling
Penetrating new markets
Building long-term customer relationships
Maximizing revenue from current offerings
Improving sales efficiency
Diversifying revenue streams
Other

How do you measure the success of your marketing campaigns? (Choose as many as you like)
Lead generation and conversion rates
Return on investment (ROI)
Customer acquisition cost (CAC)
Engagement metrics
Sales revenue generated
Brand awareness and reach
Other

Which social media platforms do you currently utilize for marketing purposes? (Choose as many as you like)
Facebook
Instagram
Twitter
LinkedIn
Other

What percentage of your leads convert into customers on average?

How often do you review and update your sales and marketing strategies?
Irregularly
Monthly
Quarterly
Annually

In which geographical regions do you primarily target your sales and marketing efforts? (Choose as many as you like)
North America
Europe
Middle East / Africa
Asia
Australia
Other

How do you handle customer feedback and incorporate it into your sales and marketing processes? (Choose as many as you like)
Regularly review feedback and adjust messaging
Use feedback to improve product/service offerings
Share feedback with the sales team for training
Implement feedback through structured surveys
Develop customer success stories and testimonials
Integrate feedback into product development
Other

What tools or software do you use for email marketing automation? (Choose as many as you like)
Mailchimp
HubSpot
ActiveCampaign
Sendinblue
Marketo
Apollo
Other

How do you differentiate your brand from competitors in the market? (Choose as many as you like)
Unique value proposition
Superior customer service
Innovative product features
Brand storytelling and authenticity
Competitive pricing strategies
Focus on niche markets
Other

What is your approach to nurturing leads through the sales funnel? (Choose as many as you like)
Personalized email campaigns
Regular follow-up with value-add content
Automated drip campaigns
One-on-one engagement from the sales team
Lead scoring and segmentation
Targeted retargeting ads
Other

How do you align your sales and marketing teams to work towards common goals? (Choose as many as you like)
Regular cross-functional meetings
Shared KPIs and metrics
Collaborative campaign planning
Consistent communication and feedback loops
Unified CRM and marketing tools
Joint sales and marketing training sessions
Other

What metrics do you prioritize when analyzing the performance of your sales and marketing efforts? (Choose as many as you like)
ROI
Conversion Rate
Customer Acquisition Cost
Click-Through Rate
Other

How do you adapt your sales and marketing strategies to changing market trends? (Choose as many as you like)
Continuous market research
Flexibility in campaigns
Customer-centric approach
Embracing new technologies
Agile sales and marketing collaboration
Experimentation and A/B testing
No systematic effort at the moment

What role does customer relationship management (CRM) play in your sales process?
Essential
Helpful
Not Utilized
Other

How do you ensure consistency in branding across all sales and marketing channels? (Choose as many as you like)
Clear brand guidelines
Regular training and updates
Centralized content approval process
Unified CRM and marketing tools
Cross-departmental collaboration
Consistent voice and messaging
Other